and analyze its products' standing.ĭogs are products having high growth potential, but they are not working because of the slow market growth. So, after this basic understanding, let us go ahead and define the BCG matrix of Apple Inc. Market share = ( Company's Total sales / Total Industry Sales) * 100 It is defined either in revenue terms or unit volume terms.

Market share is generally written as a percentage and to have a high market share. Relative market share is on the X-axis of the BCG matrix. This is a more relevant measure in slow-growth markets than high-growth segments. So, if the industry is growing at 20% and your product is growing at 10%, we are lagging by 10%. Market Growth Rate = Total sales in current year / Total sales in the previous year The formula to calculate the Market growth rate is It defines the rate at which a market is growing, which can be determined from industry reports. The market growth rate is the Y-axis of the BCG matrix. We will call them Dogs, Stars, Cash Cows, and the Question Mark in the BCG market.īefore starting the analysis, let us figure out the two dimensions and what they mean. Apple Inc is now among the biggest trading companies in the market, overtopping the Exxon Company by $60 billion.īCG Matrix of Apple analyzes its products to classify them as low growth products, high selling products, high growth products, and high selling but low growth products.

In the later years, Apple's computers became an immense success, and it also launched 357 retail stores in ten countries and developed online stores. They incorporated the company in 1977 as Apple Computer, Inc. So, let us see the Apple BCG matrix analysis to understand its dynamic.Īpple is a premium computer manufacturing company founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The Stars is the quadrant where there is high growth and high share, the Cash Cow quadrant has low growth and high market share, the Dogs quadrant has low growth and low market share, and the last quadrant is the Question mark which is high market growth but low market shares. It is divided into four types: Stars, Cash Cows, Dogs, and Question Marks. The BCG Matrix, created by the Boston Consulting Group in the 1970s, is a business model based on the life cycle of products.

Bcg matrix of apple